NEW YORK (AP) — Amazon, the company that made shopping from a La-Z-Boy possible, is going into the fitness-tracking business.
The company started selling a wrist band Thursday that tracks workouts, sleep and body fat. It can also listen to your voice and tell you when you sounded happy or sad.
Amazon might already know what books you like and how often you need toilet paper, but the fitness tracker may give the company a wealth of new information about its customers, although Amazon says it won’t use the for marketing or advertisements or to sell you stuff.
Jon Reily, global chief strategy officer at Dentsu Commerce and a former Amazon executive, says that the microphones in the tracker could help it listen to how people talk, which could make its voice assistant Alexa smarter by detecting moods and providing better responses.
To measure body fat, Amazon is asking users