American company Echelon Fitness is getting attention after claiming it developed a ‘Prime Bike’ in “collaboration with Amazon”.
The indoor exercise bike was posted on Amazon’s website for $500, undercutting the premium-range indoor exercise bikes offered by Peloton Interactive Inc.
The news pushed Peloton shares down by about 6.7% on Tuesday, but they recovered to be down just 2% by end of trading.
While Echelon Fitness promoted the product on Amazon and labelled it the ‘Prime Bike’, the e-commerce giant denied any claims of collaboration, and asked the fitness company to remove the product from its website.
Bloomberg reported the spat, and included a statement from an Amazon spokesperson, who explained the bike “is not an Amazon product or related to Amazon Prime”.
“We are working with Echelon to clarify this in its communications, stop the sale of the product, and change