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According to data from Deloitte consumers plan to spend $10.4 billion online this back-to-school season, up from $8.1 billion in 2019.
For many families, b-t-s shopping is an annual ritual to stock up on backpacks, school supplies and new clothes for the school year. But in the wake of the coronavirus pandemic research from Deloitte suggests this year’s shopping will look a bit different. After 12 years of observing the b-t-s season, Deloitte noted in its 2020 b-t-s report that nothing has caused disruption to families, schools, and retailers like COVID-19.
While b-t-s typically marks a time of transition, this year is lingering in a time of uncertainty. For back-to-college shoppers, this uncertainty is influencing overall consumer behavior. In its survey, Deloitte found 62 percent of parents are anxious about sending kids back to college as coronavirus continues to linger. In fact, concerns