Coronavirus uncertainty prompts California fitness chain to move outdoors
Updated: 9:29 AM PDT Aug 17, 2020
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SPEECH. TONI: THE ONGOING CLOSURE OF INDOOR GYMS IS LEAVING ONE OF THE BIGGEST FITNESS CHAINS TO MAKE A DRASTIC STEP TO ADAPT. TEO: MIKE TESELLE IS LIVE IN ROSEVILLE WITH WHAT THEY ARE DOING TO SURVIVE AS A BUSINESS. MIKE: GOOD MORNING. USUALLY AT CALIFORNIA HEALTH FITNESS WE ARE ON THE GYM FLOOR, AND WE ARE, BUT IT IS IN THE PARKING LOT UNDER THE BIG TENT. THIS IS A DRAMATIC SHIFT IN WHAT GYMS LOOK LIKE AS THEY MOVE OUTDOORS. THIS WEEKEND CREWS WERE ERECTING THESE 20,000 SQUARE-FOOT TENTS IN THE PARKING LOTS OF BIGGEST CLUBS. THIS IS FROM THE ROCKLIN LOCATION. THE UNCERTAINTY OVER THE FATE OF INDOOR GYMS IS MOTIVATING THE CLUB TO MOVE OUTDOORS AND THEY ARE EXPANDING TO DO IT AT 12 DIFFERENT LOCATIONS. FULL FITNESS, FREE WEIGHTS, ALL PART OF THIS TO MEET THE DEMAN AFTER THEY MOVED A FRACTION OF THEIR EQUIPMENT OUTDOORS AT JUST FIVE LOCATIONS. WHEN I ASKED THE CEO WITH THIS MOVE SAYS ABOUT THE SITUATION HE REPLIED, “IT SAYS WE ARE FIGHTING FOR OUR STAFF MEMBER NEEDS. WE WILL DO ANYTHING POSSIBLE TO BE A VIABLE BUSINESS DURING AND AFTER THESE CRAZY TIMES.” THE GIANT WHITE TENT THE LATEST SYMBOL OF WHAT THESE TIMES LOOK LIKE FOR INDOOR GYMS. ANOTHER ASPECT IS THAT BY MOVING INDOOR OPERATIONS OUTDOORS THE CEO SAID THEY CAN A REHIRE MORE OF THE EMPLOYEES, SOME HAVE BEEN FURLOUGHED SINCE JULY. CAL FIT STILL HAS TO GO THROUGH THE INSPECTION PROCESS SO THEY ARE NOT EXPECTED TO OPEN UNTIL LATER THIS WEEK. AGAIN, UNDER THE BIG TOP NO LONGER RESERVED JUST FOR THE CIRCUS. IT MEANS WHERE YOU CAN FIND THE GYM.
Coronavirus uncertainty prompts California fitness chain to move outdoors
Updated: 9:29 AM PDT Aug 17, 2020
The ongoing closure of indoor gyms is leading one of this area’s biggest fitness chains to take a dramatic and visual step in order to adapt. California Family Fitness’ CEO said the uncertainty over the fate of indoor gyms during COVID-19 is motivating the club to essentially move its entire main indoor workout floor outdoors.Watch the video above for the full story.
The ongoing closure of indoor gyms is leading one of this area’s biggest fitness chains to take a dramatic and visual step in order to adapt.
California Family Fitness’ CEO said the uncertainty over the fate of indoor gyms during COVID-19 is motivating the club to essentially move its entire main indoor workout floor outdoors.
Watch the video above for the full story.
