As the country is still grappling with the tragic death of George Floyd and the ongoing protests in its wake, musician and activist Calvin Martyr has launched #BlackOutDay2020 on July 7. This campaign calls for an economic boycott where the Black community pauses on buying to highlight their economic spending power. If they do spend money, they are encouraged to buy from Black-owned businesses only.
Just like the fashion and beauty industries, the wellness and health space is full of brands that are founded and run by Black women and men. Whether they’re selling aromatherapy candles, producing fitness-minded podcasts or shattering stigmas of what it means to be “well” for Black women, each of these companies was once just a dream and is now a hard-earned reality.
But don’t just shop these Black-owned businesses today, or this week. Support them regularly, engage with them on social media and spread the