Whenwas crowned Miss America, becoming the first Indian Miss America, not everyone was celebrating her barrier-breaking win. In India, where Davuluri’s family emigrated from, her complexion was being dissected.
“The morning after I won Miss America and I woke up to an Indian headline that said: ‘Is Miss America too dark to be Miss India?'” Davuluri told CBS News foreign correspondent Imtiaz Tyab.
Criticism of her darker skin tone is part of an ugly concept known as “colorism,” she said. “The idea that fair skin is better than darker skin, the idea that white is considered more elite than darker skin complexions, and that inherently in itself is racism.”
Ads shown across Africa, Asia and the Middle East help fuel a demand for skin-lightening products like White Perfect, White Glow and White Beauty.
The creams contain chemical agents that can reduce melanin content. Some, if used incorrectly,